Is the Media Ruining our Memory?

It seems that in the digital age stimuli from every direction barrage our brains. There is advertising, television, radio, and of course the internet. The media has become so ubiquitous that now ‘multitasking’ is a common word. However, the question must be asked as to whether or not all of these stimuli are actually ruining our memory. Maybe all of this input is causing sensory overload, which leads to people not being able to remember or to even focus as well as we once did.

Multiple Media Users Actually Poor Multitaskers:

The University of Wyoming recently conducted a study in relation to the use of multiple media. A number of people were observed and then classified as heavy or light media multitaskers. When they were then tested on things like working memory, fluid intelligence, working memory, and task switching it became apparent that the heavy media users were actually more impulsive and had lower levels of fluid intelligence.

This result means that the more media someone is exposed to, the less actual concentration they are able to give to any particular task. Media, especially the internet, is also leading us to be more likely to remember where we can find information, rather than actually focusing on the information itself and storing it within our minds. Perhaps this is because we are all so busy today that it is much more difficult to actually pay attention to something in particular when everything is going on around us.

How Memory Has Changed in the Digital Age:

According to scientists, memory has always been transaction oriented in nature. This means that we focus much more on where to find things, rather than trying to internalize and remember every little detail. At least we do this with things that are not critical. On the other hand, if there is information we need to know, we make special effort to ensure this is committed to actual working memory.

Technology and the media have certainly changed things. For most of human history, the most reliable sources of information were other people. If there was something that we needed to know, it was a simple matter of finding someone who did and then we could remember this new information ourselves. Now, the media and the internet have replaced this person-to-person information network in favor of a digital network. The bottom line is still that we remember what we want and file the rest under the heading of ‘go here to learn more.’

Noopept and Exercise

Nootropics have become increasingly popular. Noopept is one of the newest entries in the family of racetams although it has a little bit different structure.

Noopept Defined

This peptide-derived supplement is closely related to the racetam family and was originally promoted in Russia and neighbouring countries. Noopept has been said to be more (up to 1000 times) powerful than piracetam (the first and most popular among the racetam family) and is therefore taken at a much lower dosage.


How does it work?

Like the other supplements in the racetam family, noopept is said to have a similar mechanism of action. Similar to piracetam, it has been shown to increase the spindle-like activity and alpha wave function in the brain. Noopept reacts with glutamatergic AMPA receptors, binding to them and thereby allowing them to move between brain cells, producing noopept’s effects in cognition. After consumption, the supplement is absorbed through the GI tract and has a very high oral bioavailability that enables easy blood-brain penetration. This crossing of the blood-brain barrier is the reason for the low dosage and high potency of the supplement.


What are the Noopept Effects and Dosing?

Like the other nootropics, noopept has the following effects:
• Enhanced memory and cognition;
• Lowered anxiety, irritability, and apathy;
• Mood-boosting qualities.

The recommended dosage of noopept is 10-40mg daily. One can obtain both noopept powder and capsules depending on preference. It is also a common practice to stack noopept with other nootropics such as choline or other racetams. However, considering the strength and cost of noopept, it is usually taken alone.


Does Noopept Help with Exercise?

According to users, noopept may have a positive effect on exercise. The effect that nootropics have on the brain is enough reason to believe that they can in turn affect exercise. Remember that everything we do starts in the brain. By enhancing the general performance of the brain, one can accomplish far more in the gym.

Enhanced perception and reflexes have been reported by noopept users, both of which are benefits that translate to exercise. According to information available on user forums, a common stack used to increase energy and focus is noopept and caffeine which users claim allows one to get more things done. Although the major noopept effects are on cognition and memory enhancement, like other racetams it is also able to aid in physical performance. Still, the intensity of the effect will vary from person to person.